Wondering where to invest your ad budget. Facebook or Instagram? In this post, I compare both platforms based on real campaign data from the past 6 months. You’ll learn the pros and cons of each, including CPM, CTR, cost per lead, and creative best practices. Whether you’re running ecommerce campaigns or B2B lead gen, this breakdown will help you spend smarter and convert better. Plus, I’ll show you how to use A/B testing and funnel segmentation to improve ad performance across both.